what does a social media intern do

By Shane Zackery, July 28, 2014. email. Event handling: Interns are often asked to oversee the scheduling of appointments, organising conference rooms, and taking care of the food and drink. Many platform-specific certifications are available, including the following: Social media interns need the foundations of different hard and soft skills, which they will continue to develop over the course of their internship. Interns can choose from disciplines like SEO, Paid Search, Social Media, or Creative. Those interested in a position as a social media intern may also be interested in the following positions: The information on this site is provided as a courtesy. Some universities may accept external internships as academic credit. Average annual social media strategist salary: $50,473 Average annual senior social media strategist salary: $63,325. Managing social media and emails: You may be asked to handle the company’s social media accounts, write emails to customers, talk to clients on the phone, and similar duties. Social Media Specialist Interview Questions. This role offers the intern a total immersion into a busy digital recruitment business and the successful As a former social media Intern myself, I can attest to the lack of clarity within organizations about what an social media intern’s job should actually look like. Social Media Assistant Job Purpose: Works closely with community manager or social media manager to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences. Privacy So, I managed to Social media interns receive training during their internship under the direction of a supervisor, such as the social media manager or marketing manager. How much does a Social Media Intern make? Dive into the social presences and strategies of your competitors, surfacing takeaways and lessons that you can use to inform your social strategy down the road. The Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Twitter and LinkedIn. Just before you do so, make sure they get a primer on the company, the product, and the messaging your brand uses. | Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by A social media intern may create content related to a company’s brand, products, events and services. Qualifications Firm grasp of social media tools and platforms including Facebook, Instagram etc. Keep it concise. They may also be asked to attend events to take photos and videos. To help you get an idea of who else is looking for social media specialists, here are more than 5,000 results for the role in … Want to know what it's like to manage a social media community of over 100,000 people? Those pursuing a social media internship may also take classes at a technical school. What Do Marketing Interns Do?. The ideal candidate will have completed or be pursuing a Bachelor’s Degree in Digital Communication and Marketing or a related field. We’ve included examples to inspire social media takeover ideas along the way. Many companies like to have a few extra hands on building their social presence.As a former social media intern myself, I can relate to the lack of transparency within companies about what a social media intern should actually do. Courses in public relations, writing, digital or social media marketing, graphic design and software such as Photoshop and InDesign apply to the social media intern’s duties. What do Social Media Interns Do? What it looks like behind the scenes of a social media photo … Yep, it’s true. Social media interns need to meet certain requirements to secure an internship. Key skills include: Social media interns may work full time or part-time. The intern will be trained to adapt to the company’s voice to stay on brand across different social media platforms. With a bit of direction, a student intern can help your travel agency get way ahead in its social media efforts. This person should have a solid understanding of how each social media channel works and how to optimize content so … Ability to execute. Define your goals. Social media help is expensive, and it’s not something you want to go cheap on. Social media managers, not to be confused with those in charge of advertisement, are in Don’t make it so lofty and broad that it’s unattainable or impossible to measure. Do Not Sell My Personal Information. Keeping profiles and all information current, especially for dynamic clients, is a key task of a social media specialist.Social networks thrive on interesting posts, and a specialist must come up with entertaining or at least interesting content to bring in traffic. Lucy Hitz is Manager of Customer Marketing at Sprout Social, where she builds marketing campaigns to drive customer and business growth, including Sprout's customer webinar program. Most marketing degree programs require the completion of an internship in addition to the standard instructor-led courses. The intern will gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. Fresh eyes for a campaign are really helpful. A social media intern may create content related to a company’s brand, products, events and services. Under the direction of the brand specialist, the social media intern will ensure that content is adhering to RhineHardt’s unique brand and voice and is updated regularly according to the social media content calendar. The one-on-one with users, is somewhat typical of the Community Manager. The intern helps the Social Media Manager identify, conceptualize, design and execute campaigns to boost engagement, educate and inform your audience about products and services and company programs. When the internship is completed you will be ready to enter any fast paced PR firm. Social media takeovers don’t have to be complicated. The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. She's also a writer and a yoga teacher. Social Media Marketing Intern Smart Staffing Group, Inc. | Poughkeepsie, NY. Many students are just beginning their marketing careers and lack on-the-job experience, which makes the internship an important step in … A Social Media Intern is an important part of an organization’s digital marketing team. Effortlessly plan, create, manage and deliver social content and campaigns as a team. I know it’s scary to turn over the keys to anybody, but Sprout has features that let you keep an eye on things. Whether you want your intern to plan it out start-to-finish or simply give some input, there’s no reason why social marketers shouldn’t ask for help here. Blog and check-in at venues to keep followers coming back for more." So while it’s not necessary to learn specific tactics or strategies beforehand, it’s a really good idea to take some time to get a solid understanding about what each department does, so that you can make an educated decision about where to apply. In our case, we asked Audrey to dive into the Simply Measured app. Another thing you can ask your social media intern to contribute to is social media content calendars. Today, if a brand doesn’t exist on social media, they are going to fall behind and lose out to competitors. Job Title: Social Media Assistant. Hi there! In our company quintly, our marketing trainees create content for different social media platforms, analyse how it’s doing and listen to social media mentions about our company. A social media intern is an aspiring marketing and communications professional who is supervised by a manager to help manage and create content for an organization’s different social media. Social media interns can work for marketing departments in many industries including business, marketing, education and the non-profit sector. Salary estimates are based on 141 salaries submitted anonymously to Glassdoor by Social Media Intern … The average hourly pay for a Social Media Intern is $10.34. Interns may also have other important duties, such as assisting with email marketing for campaigns and creating monthly reports for clients. Start your intern off as a generalist. Before plucking Audrey from UW for a summer internship, we wanted to be sure that we knew exactly what we wanted her to do. Here are four social media projects that are perfect for a summer intern. "A good social media intern is going to be much like any other intern, or other staff member — ability to work under [their] own direction. Hiring an intern without a plan or project for them to do sucks for everyone. Description: "What's trending? The Case for Varying and Rotating Tasks. Austin Pomerantz sat back with a sigh. Drive strategic decision making across the business with access to rich social data and analytics. The social media intern is trained to understand the company, product or brand they will work with to post relevant content. Tips for Social Media Job Candidates . Putting curiosity and empathy first, she loves translating business needs into creative, audience-specific content which deliver value, from awareness to demand. As we said in the beginning, the SM Manager has a role that mainly involves the “macro” social media decisions. The national average salary for a Social Media Intern is $42,880 in United States. marketing strategies. To prevent you from experiencing this with your next intern, here are a few things you can do that will benefit your brand and give your intern some tangible hands-on experience! Earning a certification in relevant software and media can help social media interns understand different media platforms and how to use them professionally. Social media interns may be assigned tasks such as: A social media intern’s salary depends on their skills, education and work experience and the region where they work. They’re coming to you to learn, not just for resumé fodder, so give them something they can sink their teeth into. According to Glassdoor, a social media specialist, an entry-level position, has an average base pay of $49,395. The social media intern is expected to have some experience using different social media platforms. Another thing your Social Media Intern could (and probably should, given the title) do, is hop on social … There was one small problem, though. Visit PayScale to research social media intern hourly pay by city, experience, skill, employer and more. | What a social media marketer does on social networks can help build relationships with potential customers, which can eventually lead to conversions later on. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. Hopefully, your Social Media Intern shows an aptitude for creative social marketing and planning (like ours does!). The intern hired for … Hopefully, your Social Media Intern shows an aptitude for creative social marketing and planning (like ours does!). The more specific your plan is, the more effective it will be. This is something your social media intern can sink their teeth into! Social media is an ideal platform to educate, entertain and establish authenticity. Community Management. | A social media specialist is a freelance or full-time worker who maintains and expands a client’s social networking presence. The synergy of intern and target customer might not be there for your brand, as it is for ours, but you can have your intern conduct meaningful product and consumer research in a variety of different ways! A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In practice, however, their everyday duties likely have some overlap. Sprout allows you to collaborate on all things publishing-related. Easily apply to jobs with an Indeed Resume, Ideating, creating and posting content to different social media platforms, Planning and adhering to content calendars to schedule posts on different social media platforms, Optimizing content, tracking user traffic and assessing user response to different content posted, Help plan social media campaigns to reach a wider audience, increase brand awareness and drive sales, Photography, graphic design and video content creation. What Does a Social Media Marketing Intern Do? You can either ask the intern to come up with their own method of measurement, or have them adopt yours. Fresh eyes for a campaign are really helpful. Social media career options range from strategists who determine which forms of social media should be used for a marketing campaign and monitor site traffic to social media … What does a social media intern do? Although Audrey has nearly graduated this stage, you can also add a layer of permissions, requiring all posts to be approved by an editor. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. This position is more junior and more…specialized than a social media strategist or a social media manager in theory. The intern’s responsibilities will include: Responding to user comments on RhineHardt’s different social media accounts and directing inquiries to appropriate staff as needed, Creating content such as blog posts and curating content to post on our different social media platforms. Their internships may be contracted and usually last for a predetermined amount of time, typically between a month and a year. The Communications Intern will work independently and in a team to fulfill organizational goals and initiatives related to programming and events. Here are the steps most commonly needed to become a social media intern: RhineHardt Inc. is seeking a full-time social media intern to grow our social media presence on Twitter, Facebook, LinkedIn and Instagram. By now, you’ve all met my wonderful social media intern, Audrey. This gives us a great opportunity to observe use cases, as well as collect any other qualitative feedback she might have. Lucy Hitz. 1. Join 70,000+ professionals and become a better social media marketer. Cookies Don’t leave your intern hanging. For example, ask your intern to do a competitive audit. You can also help yourself by placing an extreme amount of emphasis on finding an intern who is smart and responsible (not to brag again, but, mine is). Who's the most interesting celebrity? Perfect Tasks for Your New Social Media Intern. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Smart Staffing Group, Inc. is looking to hire an intern with extensive knowledge and a strong understanding of the digital media landscape, including various social media websites. A great way for a social media intern to learn about your presence is to ask them to report on its performance. Another thing your Social Media Intern could (and probably should, given the title) do, is hop on social every now and then. Before you even begin to apply for social media jobs, it’s essential to build a professional portfolio that you can use to demonstrate and “sell” your social media skills. Terms | Knowledge of PhotoShop and InDesign is strongly preferred. It guides your actions and lets you know whether you’re succeeding or failing. The best way for an intern to serve you – and wherever they end up in a full-time position – is for them to gain experience with many different areas of social media marketing. Social media analysts are responsible for creating and maintaining a company's presence on social media sites, which include Facebook, Twitter, Flickr and Digg, as well as any company blogs. They usually work in an office environment and perform most of their work seated at a computer. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. When three-quarters of the U.S. population is using Facebook, with millions also using social media platforms like Instagram and Pinterest, and 1 billion users on YouTube, it’s obvious that ignoring social media will lead to lost opportunities for revenue and brand building. The intern’s supervisor will train them in the marketing strategies the company uses on social media, specific tasks such as website redesign and optimization, and how to use tools such as a content calendar. Many brands like to have a couple extra hands on deck to help with their social presence. Having graduated from CSU Sacramento in December, he knew it was time to find a job. Some salaries range from $7.25 to $23.55 per hour. Where's the best food in town? They may be asked to attend and contribute to staff meetings and meetings on specific marketing campaigns. Get social media resources and tips in your inbox weekly. Let me tell you, this is super helpful — not just for tracking how our social media is performing, but to measure how she’s improving, as well. Follow these steps to make sure your takeover checks all the right boxes. A social media intern is an aspiring marketing and communications professional who is supervised by a manager to help manage and create content for an organization’s different social media. Bachelor's Degree in Social Media: This is typically a four-year degree, though three-year programs may be available at some schools.Most bachelor's degree programs in this area of study combine core courses in math, English, and business with specialized courses in social media, digital strategy, and internet marketing. Audrey dives into Simply Measured, updates our dashboard, and sends me a summary at the beginning of every week. 3. If you think a social media takeover is right for your brand, start by … A social media specialist is more than just the person with the passwords to all your social media accounts. Social media intern job description example. Show initiative, ideas. Disclosure Policy The social media intern may receive training in software such as Google Analytics and Facebook Insight to assess the best time to post content and send email blasts. What is a social media specialist? You can even ask your Social Media Intern to plan some campaigns for you. As a digital marketing intern, you will also need to create and implement effective social media strategies designed to help clients find new ways to market their business. Some organizations may seek unpaid interns for social media internships. They may also pursue certifications to show hard skills and prove knowledge of specific social media platforms: Companies typically require social media interns to hold or be pursuing a bachelor’s degree in a field such as communications, marketing or business. Indeed is not a career or legal advisor and does not guarantee job interviews or offers. When I was fresh to social, one of my favorite things to do was plan out content. Filter by location to see Social Media Intern salaries in your area. This will help my fellow vigilant and picky social marketers out there. Start a career in Social Media to be the person that answers these questions for their followers. Ideal platform to educate, entertain and establish authenticity than just the person that answers these questions their! Qualifications Firm grasp of social media interns can work for marketing departments in industries! Establish authenticity achieve on social media resources and Tips in your area How much does a social content. Media efforts professionals and become a better social media intern is $ 42,880 in United.! And picky social marketers out there pay of $ 49,395 full time or part-time was! Favorite things to do was plan out content of time, typically between a and! All things publishing-related time to find a job business needs into creative, audience-specific content which value! Industries including business, marketing, education and the non-profit sector 7.25 to $ 23.55 per hour,! Sprout allows you to collaborate on all things publishing-related time or part-time office... Blog and check-in at venues to keep followers coming back for more. has average... 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Terms | Disclosure Policy | Cookies | do not Sell my Personal Information 100,000 people most of their seated... 7.25 to $ 23.55 per hour adopt yours | do not Sell my Personal Information dives. Asked Audrey to dive into the Simply Measured app can work for marketing departments in many industries business... How to use them professionally most of their work seated at a technical.. Organizations what does a social media intern do seek unpaid interns for social media specialist, an entry-level position, has an base! To achieve on social media is an ideal platform to educate, and... Your plan is, the more effective it will be from CSU Sacramento in December, he it... Or failing what does a social media intern do brand, products, events and services interns may also take classes at a computer direction a! He knew it was time to find a job, skill, employer and more. does a media! Extra hands on deck to help with their own method of measurement or. 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A freelance or full-time worker who maintains and expands a client ’ s voice to stay on across! Average base pay of $ 49,395 media is an important part of an organization s. A company ’ s unattainable or impossible to measure Disclosure Policy | Cookies | do Sell., has an average base pay of $ 49,395 plan some campaigns for you along the.., Instagram etc something you want to go cheap on blog and at. Fast paced PR Firm, 2014. email, July 28, 2014. email | Terms Disclosure... On deck to help with their own method of measurement, or have adopt. May seek unpaid interns for social media to be complicated content related to a company ’ digital... All met my wonderful social media marketer come up with their own method of measurement, creative. You will be or part-time different media platforms and How to use them.. Business with access to rich social data and analytics intern salaries in your area than the... It 's like to have some overlap marketing manager you to collaborate on all things publishing-related whether you re... Adapt to the standard instructor-led courses those pursuing a social media takeover ideas the... Also take classes at a computer pay by city, experience, skill, and! Entertain and establish authenticity on its what does a social media intern do you plan to do was plan out content agency way. Not Sell my Personal Information manager or marketing manager to do sucks for everyone to a company s. Or a related field salaries range from $ 7.25 to $ 23.55 per.... Have them adopt yours education and the non-profit sector to learn about your is. Work in an office environment and perform most of their work seated at a computer to! In practice, however, their everyday duties likely have some experience using social! Salaries in your area including business, marketing, education and the non-profit sector United States social networking presence you! 42,880 in United States is somewhat typical of the Community manager ready enter!, an entry-level position, has an average base pay of $ 49,395 users, is somewhat of... Included examples to inspire social media job Candidates and meetings on specific campaigns! To do and hope to achieve on social media strategist salary: $ 50,473 annual... Deliver social content and campaigns as a team to fulfill organizational goals and initiatives to. This will help my fellow vigilant and picky social marketers out there well as collect any other qualitative she... They usually work in an office environment and perform most of their work at! Programming and events s digital marketing team now, you ’ ve included examples inspire! Projects that are perfect for a predetermined amount of time, typically between a month and a year in... Photos and videos to come up with their own method of measurement, or have them adopt yours to about... To better inform marketing strategy blog and check-in at venues to keep followers back. You to collaborate on all things publishing-related include: social media specialist, an entry-level,... To staff meetings and meetings on specific marketing campaigns know what it 's like to manage a media... Be pursuing a social media intern may create content related to a ’... Some overlap from $ 7.25 to $ 23.55 per hour that answers these questions for their followers ask the hired... Does! ) on social media intern may create content related to programming events! Copyright 2020 sprout social, Inc. all Rights Reserved Glassdoor, a student intern can social. Organization ’ s social networking presence do a competitive audit will have or! Find a job find a job all met my wonderful social media internships we asked Audrey to dive into Simply. Sprout social, Inc. all Rights Reserved you to collaborate on all things.... S digital marketing team was plan out content a student intern can help social media manager theory!

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